4 Steps To A New Raving Hot Product Launch

Ready to launch your new product? Here are the 4 vital steps you must follow to ensure a successful product launch.

1) Create A Pre-Launch Buzz

Create a pre-launch page and do some advertising for it. On the page, you can have a countdown counter that creates anticipation. Also, it is good to have an opt-in form for a free pre-launch report you have created. In this pre-launch report, state the ‘why’ of your product, but not the ‘not to’. This will leave your prospects craving for more and they will be eagerly anticipating the date of launch itself.

2) Seek Out Worthy Joint-Venture Partners

Search out ezines and email the owners, asking them if they want to joint-venture with you. You can give them a share of the profits if they agree to promote your product. Everyone wins! Make sure they have responsive customer lists.

3) Test Your Marketing System

Make sure all your ordering, thank you pages and contact forms are working well. Go through your marketing system in full and order your own product to experience what the customer will experience. Ensure a seamless buying process.

4) All Out On Launch Day!

Follow-up with your joint-venture partners on launch day. If you have a list, release it to them and announce that your product is live. If you have done well in your pre-launch marketing and have acquired good joint-venture partners, then this is the day where you collect lots of profits!

These are the 4 steps the ‘gurus’ use to launch their products. It’s very hard to go wrong with this proven formula.

Incredible Email Marketing Tips To Launch Your Business To New Heights

There are few businesses that wouldn’t benefit from an effective email campaign. The key to an efficient email marketing campaign is to reach out to the right people and offer then things that they want. The information in this article will help you do just that by giving you advice and tips to make the most of your email marketing.

To make sure your emails don’t turn people off, always seek permission before sending them out. Include a subscription button on your site, and encourage regular customers to have their friends sign up as well. If you’d like to give people some extra encouragement to subscribe, you could feature subscriber only deals.

The beginning and conclusion of your marketing email should include a call to action for your customers. Be clear about what you want your customer to do, and include at least two obvious links to your site. Use clear suggestions that direct your customers to the offer your email is promoting.

Before sending out emails to your subscribers, try to let them know what you will be sending them and how often they can expect to hear from you. This way, they know when to expect your email and they can prevent it from getting automatically sent to their spam folder.

Be persistent with your email marketing messages. It can take as many as twenty emails to one prospect before you routinely have their attention. Try telling a good story through your messages. Hook them with a few messages and let it unfold over a series. Running contests that span several weeks are good way to do this.

It is smart to allow interested parties to double opt-in before receiving emails. While it may seem like overkill, it is a great way to guarantee that your customers actually want emails from you, which could save you from future trouble.

Try following up with a product review when sending a follow-up email to your clients. You could insert a link onto your email that informs them to enroll by clicking on this link. The ending P.S. on the message could urge them to take advantage of this opportunity that you are providing them.

Develop content that is interesting and informative to your customer base. The message should be engaging, and not filled with dry, boring content. The recipients are more likely to read it all the way through if it is not too long. As they see that your content is relevant, your reputation will grow.

To make your emails look as professional as possible, invest a little thought in their design. Use a consistent layout, color scheme, and logo with all of your messages. This gives your subscribers the impression that they are hearing from a trustworthy, authoritative source. They will pay more attention and give your content more credence this way.

As previously noted above, there are few businesses that wouldn’t benefit from the use of an effective email marketing campaign. The information and advice from the article above will help you craft and launch a marketing campaign that will offer your loyal customers what they want and to bring potential customers to your business.

Navigating Customs Clearance: Common Pitfalls for Australian Businesses

1. Inaccurate Documentation
One of the most common pitfalls in customs clearance is submitting inaccurate or incomplete documentation. Customs authorities require precise and comprehensive paperwork to verify the nature, value, and origin of the goods. Any discrepancies can result in delays and even seizure of the shipment. To avoid this, Australian businesses should ensure that all documentation, including invoices, bills of lading, and certificates of origin, is accurate and up-to-date.

2. Misclassification of Goods
Each product being imported or exported has a specific harmonized code, which determines the applicable customs duties and taxes. Misclassifying goods can lead to overpaying or underpaying duties, both of which can be costly. Australian businesses should invest the time and effort to correctly classify their products or seek professional assistance to avoid this common pitfall.

3. Ignoring Import Restrictions and Regulations
Many countries, including Australia, have import restrictions and regulations that apply to specific goods. Ignoring these restrictions can result in severe consequences, including confiscation of the goods and legal penalties. Australian businesses must research and adhere to import regulations relevant to their industry.

4. Failure to Calculate Duties and Taxes
Import duties and taxes can significantly impact the cost of international trade. Australian businesses need to calculate these expenses accurately to avoid unexpected financial burdens. A common mistake is underestimating the total cost by not considering all applicable fees, such as customs duties, Goods and Services Tax (GST), and other customs charges.

5. Inadequate Record-Keeping
Maintaining detailed records of all transactions and customs-related documents is crucial for compliance and audit purposes. Inadequate record-keeping can lead to confusion, delays, and difficulties in resolving customs issues. Australian businesses should establish a robust record-keeping system to keep track of their international trade activities.

6. Lack of Communication with Customs Brokers
Customs clearance is a complex process, and Australian businesses often rely on customs brokers for assistance. However, failing to communicate effectively with your customs broker can lead to misunderstandings and errors. Regular and clear communication with your customs broker, for example Worldwide Customs & Forwarding, is essential to ensure the smooth processing of shipments.

7. Delayed Submission of Documents
Timeliness is crucial in customs clearance. Delayed submission of required documents can result in shipment holds and storage fees. Australian businesses should establish a well-organized system to ensure all necessary documents are submitted promptly to customs authorities.

8. Disregarding Tariff Concessions and Free Trade Agreements
Australia has various trade agreements and tariff concessions in place with other countries, offering benefits such as reduced or zero customs duties. Not taking advantage of these agreements can lead to unnecessary costs. Australian businesses should stay informed about relevant trade agreements and concessions to optimize their international trade operations.

Conclusion
Customs clearance is a complex and highly regulated aspect of international trade that requires meticulous attention to detail. Australian businesses can avoid common pitfalls by investing in accurate documentation, complying with import regulations, and working closely with experienced customs brokers like Worldwide Customs & Forwarding.

By staying informed, maintaining accurate records, and communicating effectively, Australian businesses can navigate customs clearance with confidence and ensure the seamless movement of goods across borders. Avoiding these common issues will not only save time and money but also contribute to a successful international trade operation.