Launch Tree – What’s Right With the Upsell?

Launch Tree is being hyped a lot right now – just like any other product launch. Maybe this makes you tune out! But even if you decide to give Launch Tree a miss, there’s no harm in looking at some of its valuable insights into how to build your business. Because these insights come from some of the most phenomenally successful marketers on the planet.

The idea behind Launch Tree is that building your business is like growing a tree. It has to start from the root upwards – and the root of your business is understanding your customer’s mind. Once you lose sight of this, your business won’t flourish – or won’t even work at all. This means, forget about selling your product to the customers. Yes – forget about selling your product to the customers! Why? Because customers don’t like being sold to. We all switch off when we realize someone is selling something to us. It has to be your customer who makes the decision to buy.

Once you’ve grasped this it can help you with the concept of upselling. This is one of the big ideas of Launch Tree. Only they don’t call it upselling, they call it “customizing”. So what is it about?

Upselling or customizing means increasing your customers’ happiness and satisfaction by enhancing the value of their original purchase. If you fail to do this, you are losing a lot of the value of your product.
You may have a negative view of upselling because people have tried it on you, and you didn’t like it. If so, they did it the wrong way, and got the timing wrong. There’s a right and wrong way, and a right and wrong time.
Once again – forget selling to your customers. Just understand how their minds work. The time customers are in a mood to add to their original purchases is when they have got exactly what they wanted. This is when you can give them the opportunity to customize their purchase, by adding extras that will make their purchase more exactly suited to their individual needs. But you must ensure that customers feel it is their decision to make these additional purchases. This way they will go away with a positive not a negative feeling – and you will have greatly added to the value of your product.
This means, you have judged when customers are psychologically ready to add to their purchase. If you try to sell them something extra when they are NOT psychologically ready, they will feel you are “selling” to them and you will get a No. That is not only the end of the “growing” process, but the end of your relationship with the customer.
There’s an important principle that Launch Tree is getting at here. This is, that far from objecting to being upsold to, most customers are very happy with it! In fact, you cheat them (and yourself) by NOT upselling! But that is, of course, provided you do it in the right way and get your timing right. And if you do, you are on the way to doubling, trebling or even quadrupling your sales.

4 Steps To A New Raving Hot Product Launch

Ready to launch your new product? Here are the 4 vital steps you must follow to ensure a successful product launch.

1) Create A Pre-Launch Buzz

Create a pre-launch page and do some advertising for it. On the page, you can have a countdown counter that creates anticipation. Also, it is good to have an opt-in form for a free pre-launch report you have created. In this pre-launch report, state the ‘why’ of your product, but not the ‘not to’. This will leave your prospects craving for more and they will be eagerly anticipating the date of launch itself.

2) Seek Out Worthy Joint-Venture Partners

Search out ezines and email the owners, asking them if they want to joint-venture with you. You can give them a share of the profits if they agree to promote your product. Everyone wins! Make sure they have responsive customer lists.

3) Test Your Marketing System

Make sure all your ordering, thank you pages and contact forms are working well. Go through your marketing system in full and order your own product to experience what the customer will experience. Ensure a seamless buying process.

4) All Out On Launch Day!

Follow-up with your joint-venture partners on launch day. If you have a list, release it to them and announce that your product is live. If you have done well in your pre-launch marketing and have acquired good joint-venture partners, then this is the day where you collect lots of profits!

These are the 4 steps the ‘gurus’ use to launch their products. It’s very hard to go wrong with this proven formula.

Tips For Shopping the Products Seen on TV

The products or commercials we watch on television are the most polemic products we come across daily. Some people like them, while some dislike them but no one can refute them as they have engrossed so much in our every day life. The greatest success of this electronic shopping has become much accessible due to the fact that we get some of the unique and most diverse utilities or goods very easily without the necessity to leave our home, for instance, from an Ionic air purifier to the tart cherry or a handheld game like Sudoku. The TV shows, programs, or infomercials there in every consumer’s house for many years evolved the technology of television and television industry developed into new methodologies for the platform of shopping.From the purchasing by phone, to the ‘shopping by catalogue’, the sudden boom in telemarketing since 1990s, as perceived on the television, all type of products have obtained a specific niche along with the advent of Internet in 21st century. However, the consumers themselves have to decide whether the product telecast on TV shows is worth its price tag or the product is of poor quality and is overpriced.For other consumers, Internet is not merely an online showcase but also a helpful tool to offer them a vigor research for the products they need to shop they have already seen on TV. There are numerous websites on Internet, which are devoted to provide reviews on shopping and detail price comparison on every individual product for the ease and convenience of interested purchasers. Whereas other websites on Internet display rating reviews based on distinctive aspects of several popular products advertised through several TV shows and these organizations or sites are there to save general audience and their own members from scams, fraudulent or misleading advertisements.To get the best experience while shopping after seeing TV commercials is to locate the appropriate store which is offering wide range of quality commodities at cheaper price, customer services and other necessary things like guarantees to gratify the shoppers. You can also share your shopping experience as you have purchased a product after seen on TV , makes your ability for decision much better, and at the other side, you will be helping other customers. TV commercials are the main podium to make you aware of the product newly launched and its availability. But do not decide to buy a particular product that appears on the screen. It would be advisable for you to make a little research about specific product you have seen on TV before shopping for it or before putting your valuable money in that.Commercials are generally hyped form of anything, and generally do not give immediate results to the users of that product. Although these infomercials leave greater impact on the viewers and motivates them to shop for these. With little caution, care and research, make your shopping experience really exciting as the activity of shopping is a great provider of leisure, fun, and enjoyment but always try to make wise purchasing without wasting much of your money.