4 Steps To A New Raving Hot Product Launch

Ready to launch your new product? Here are the 4 vital steps you must follow to ensure a successful product launch.

1) Create A Pre-Launch Buzz

Create a pre-launch page and do some advertising for it. On the page, you can have a countdown counter that creates anticipation. Also, it is good to have an opt-in form for a free pre-launch report you have created. In this pre-launch report, state the ‘why’ of your product, but not the ‘not to’. This will leave your prospects craving for more and they will be eagerly anticipating the date of launch itself.

2) Seek Out Worthy Joint-Venture Partners

Search out ezines and email the owners, asking them if they want to joint-venture with you. You can give them a share of the profits if they agree to promote your product. Everyone wins! Make sure they have responsive customer lists.

3) Test Your Marketing System

Make sure all your ordering, thank you pages and contact forms are working well. Go through your marketing system in full and order your own product to experience what the customer will experience. Ensure a seamless buying process.

4) All Out On Launch Day!

Follow-up with your joint-venture partners on launch day. If you have a list, release it to them and announce that your product is live. If you have done well in your pre-launch marketing and have acquired good joint-venture partners, then this is the day where you collect lots of profits!

These are the 4 steps the ‘gurus’ use to launch their products. It’s very hard to go wrong with this proven formula.

Life-Fitness Equipment – Understand the Concept

Once you initiate a fitness training program, a bodybuilding program or any other training regimen to amplify your health and physical fitness, you have the option of registering in a local fitness center or gym, or setting up your home gym. Home fitness equipment are currently very popular due to their convenience and easy acquisition. It is in this acquisition process of home gym equipment that the concept of life fitness equipment accrues.

Introducing Life Fitness equipment

The phrase life fitness equipment refers to the lifetime equipment acquisition whereby the equipment you buy is warranted for their life duration. In short, therefore, life fitness equipment refers to lifetime fitness equipment. Those who have encountered the term may not be totally familiar with the concept. If however you are intent on setting up a home gym for your physical fitness training of bodybuilding, it is important that you consider the importance and the essential meaning of lifetime equipment.

Purchasing lifetime or life fitness equipment means that the equipment you purchase come with a lifetime warranty. That is just about the best deal available in your local exercise equipment store.

Why Life fitness Equipment is a Viable Choice

The following are some of the reasons why you might consider buying life fitness equipment:

Fitness aids and equipment are very expensive and not the kind of investments you would wish to be buying every now and then if you can avoid it
With regular exercises, common fitness aides and equipment usually break down and become dysfunctional such that they hinder beneficial workouts unless you buy a replacement
Insurance covers for your home gym equipment is a more expensive option when it comes to break down, wear and tear
The convenience of knowing that your equipment will be serviced or replaced anytime it stops working efficiently, instead of having to carry out another odious shopping
In short, life fitness equipment might end up saving you a lot of time, money and trouble. Almost all types of equipment will and do break down with continued use. Whether it is furniture, cell phones, vehicles, machines or whatever else, breakage and wear and tear is a norm in the use of machines.

Your equipment is also as prone to breakage and wear and tear. You therefore need the assurance of a lifetime guarantee that the equipment will always be replaceable and or repairable at no additional cost. That is the essence of lifetime warranty carried by life fitness equipment.

Conclusion

Fitness equipment is a formidable investment. Setting up a home gym is something that should be covered by a warranty or insurance of sorts. In this regard, life fitness equipment is just about the best available option. Ideally, the lifetime warranty is offered by manufacturers and extended by equipment stores and other retailers within your local setting. Ensure that you check for such provisions when buying your home gym equipment and specifically ask for the equipment that carries with it a lifetime warranty. Additionally ensure that:

1. The price is acceptable in comparison with the normal pricing of the equipment i.e. It should not go beyond 20% of the normal price

2. The condition of the equipment while at the fitness equipment store should be brand new and functional

3. The lifetime warranty documentation properly signed by the equipment store as provided for by the manufacturer

4. The terms spelt out in the lifetime warranty to include replacement and repairs without excluding your typical usage of the equipment i.e. Some contracts will exclude electrical-fault-caused damage from warranty cover which is a trick you must avoid

5. The reliability and or dependability of the local store or manufacturer to follow through on their word based on their track record, customer support and customer satisfaction history

There is a link between a bodybuilding lifestyle and optimal health. Once an individual strikes that link, he or she attains optimal physical fitness as a by-product. With the right information, you can easily set up a training regimen that is centered on bodybuilding health. From this program, muscle mass and strength will accrue and with it physical fitness.

Launch Tree – What’s Right With the Upsell?

Launch Tree is being hyped a lot right now – just like any other product launch. Maybe this makes you tune out! But even if you decide to give Launch Tree a miss, there’s no harm in looking at some of its valuable insights into how to build your business. Because these insights come from some of the most phenomenally successful marketers on the planet.

The idea behind Launch Tree is that building your business is like growing a tree. It has to start from the root upwards – and the root of your business is understanding your customer’s mind. Once you lose sight of this, your business won’t flourish – or won’t even work at all. This means, forget about selling your product to the customers. Yes – forget about selling your product to the customers! Why? Because customers don’t like being sold to. We all switch off when we realize someone is selling something to us. It has to be your customer who makes the decision to buy.

Once you’ve grasped this it can help you with the concept of upselling. This is one of the big ideas of Launch Tree. Only they don’t call it upselling, they call it “customizing”. So what is it about?

Upselling or customizing means increasing your customers’ happiness and satisfaction by enhancing the value of their original purchase. If you fail to do this, you are losing a lot of the value of your product.
You may have a negative view of upselling because people have tried it on you, and you didn’t like it. If so, they did it the wrong way, and got the timing wrong. There’s a right and wrong way, and a right and wrong time.
Once again – forget selling to your customers. Just understand how their minds work. The time customers are in a mood to add to their original purchases is when they have got exactly what they wanted. This is when you can give them the opportunity to customize their purchase, by adding extras that will make their purchase more exactly suited to their individual needs. But you must ensure that customers feel it is their decision to make these additional purchases. This way they will go away with a positive not a negative feeling – and you will have greatly added to the value of your product.
This means, you have judged when customers are psychologically ready to add to their purchase. If you try to sell them something extra when they are NOT psychologically ready, they will feel you are “selling” to them and you will get a No. That is not only the end of the “growing” process, but the end of your relationship with the customer.
There’s an important principle that Launch Tree is getting at here. This is, that far from objecting to being upsold to, most customers are very happy with it! In fact, you cheat them (and yourself) by NOT upselling! But that is, of course, provided you do it in the right way and get your timing right. And if you do, you are on the way to doubling, trebling or even quadrupling your sales.