Product Launch Guidelines

Getting ready to do a new product launch? As with anything, preparation is critical. And that includes involving your duplication and fulfillment partner in the loop early in the process.

As you plan your product launch you’ll be lining up your affiliate partners, developing your website, recording audios and/or videos, designing your product graphics and a whole lot more. Bottom line is you’ll be juggling a lot of balls and it can be easy to overlook important details if you don’t have a detailed game plan on all aspects of your launch.

Fulfillment is a critical aspect of your launch. I know first hands of two fairly recent “Million Dollar Day” product launches that were disasters on the fulfillment end (we were not involved in either launch).

What your duplication and fulfillment partner will be looking for from you regarding your product launch? Here are some of the critical things:

Make sure your CD and DVD masters are AOK. The old adage – ‘garbage in, garbage out’ – applies here. Make sure your product is professionally recorded. There are a lot of little things that can bite you in the butt when recording audio and video.

Have all your disc masters and the artwork for all your packaging done at least 30 days prior to your product launch date. Last minute jobs raise stress levels for everyone involved, increase the risk of errors, and typically raise your costs.

Test your ordering process completely ahead of time. Make sure the mechanism to transfer order information to your fulfillment house is fully functional prior to your launch.

Have a plan in place to deal with your customers in case your product launch is more successful than you anticipated. If you ask your duplication partner to produce 100 sets of a product for a launch and then you sell 300, you’ve created a problem you’ll have to deal with to keep your customers happy. Keep in mind typical minimum turnaround on a new job order is 10-12 days. So have some digital bonuses or a portion of the main product your customers can download right away to keep them as happy as possible.

Product launches can be extremely rewarding and lucrative… and frustrating. Minimize the chances of frustration by making sure your fulfillment considerations are included in your planning stages.

Drive Tons of Traffic to Your New Product the Right Way

Some people who try to break into the world of online marketing walk away millionaires. Others try their best and invest lots of money trying to launch a new product or business, but seem to fail time after time. Wouldn’t your rather belong to the successful group? The question is: what is the secret of those who are most successful at online ventures? The answer is more straightforward than you might think. It’s all about having a access to a huge audience. Millions and millions of people know when these people launch a new product thanks to the super affiliate networks that they belong to. Other marketers promote them, and they promote other marketers, building a loop that has incredible profit potential.

The trouble is that it is really tough for a online startup to get a foot in the door with these super affiliates. Since most people who are just starting out have no audience to speak of, it’s really difficult to convince a super affiliate to accept them into the network. They simply don’t have anything to offer that the super affiliate needs… or do they?

The first thing you have to understand is that this is not a situation where quantity is greater than quality. To wit, if you constantly bombard super affiliates with lame offers than you’ll get turned down time after time, and they won’t want to hear from you again. You’re going to need to have a quality product. This can easily be attained by going to a site such as Elance, GetAFreelancer, or Guru. When you have a good product, it’s time to pitch your offer to the big boys.

More than likely, most will probably just ignore you if you’re an unknown. Either way, what you need to convey is what your joint venture will go to help out your partner, along with the potential to join up with you for your next product (since this one will be so popular you’ll have more money to put into the next project). One important thing to remember is…be persistent. If you don’t receive an answer, keep trying to get in touch. If they say they’re not interested, fine…ask them why that is. Don’t pester them, but make sure that they take notice. One of them will eventually want to talk more about your product. Once they’ve accepted your pitch, then any new product you want to sell will have an audience of millions.

The Importance of Workplace Safety Posters

Workplace safety posters play an important role in effective safety communications, safety precautions and safety warnings to workers. It is one kind of safety communication. Their applications in chemical industries are very common where various potential hazards present.

Safety regulations and legal require the use of workplace safety posters. Generally, these posters have to be placed in workplaces where hazards exist. They warn workers about specific hazards that accompany their jobs and naturally appear in such workplaces.

Government or Department of Labor in each country has may already established the required workplace safety posters. And in some cases, the government has prepared these printed posters that can be used directly.

When the safety regulation requires such posters application, there will be certain penalties or fines for violations. In general, the employers will be fined when workers get injured due to lack of safety posters as required by the regulations.

Some employers may think that these posters for workplace are only devoted for the workers or employees. But, actually they are wrong. These posters are purposed to protect both workers and employers.

Employers would not responsible for any incident happen in the workplace if they have applied the required posters. As an example is the usage of eye goggle. When the employers have displayed the poster of eye goggle according to the regulation, then when worker or employee gets injured by chemical splash without using eye goggle, the employer does not responsible. The reverse condition is also applied.

However, before displaying any safety posters in the workplaces, always bear in mind that these posters should be relevant, clear and to the point. Use only common words and communicative images or pictures to get workers’ attention.