Launch Tree – What’s Right With the Upsell?

Launch Tree is being hyped a lot right now – just like any other product launch. Maybe this makes you tune out! But even if you decide to give Launch Tree a miss, there’s no harm in looking at some of its valuable insights into how to build your business. Because these insights come from some of the most phenomenally successful marketers on the planet.

The idea behind Launch Tree is that building your business is like growing a tree. It has to start from the root upwards – and the root of your business is understanding your customer’s mind. Once you lose sight of this, your business won’t flourish – or won’t even work at all. This means, forget about selling your product to the customers. Yes – forget about selling your product to the customers! Why? Because customers don’t like being sold to. We all switch off when we realize someone is selling something to us. It has to be your customer who makes the decision to buy.

Once you’ve grasped this it can help you with the concept of upselling. This is one of the big ideas of Launch Tree. Only they don’t call it upselling, they call it “customizing”. So what is it about?

Upselling or customizing means increasing your customers’ happiness and satisfaction by enhancing the value of their original purchase. If you fail to do this, you are losing a lot of the value of your product.
You may have a negative view of upselling because people have tried it on you, and you didn’t like it. If so, they did it the wrong way, and got the timing wrong. There’s a right and wrong way, and a right and wrong time.
Once again – forget selling to your customers. Just understand how their minds work. The time customers are in a mood to add to their original purchases is when they have got exactly what they wanted. This is when you can give them the opportunity to customize their purchase, by adding extras that will make their purchase more exactly suited to their individual needs. But you must ensure that customers feel it is their decision to make these additional purchases. This way they will go away with a positive not a negative feeling – and you will have greatly added to the value of your product.
This means, you have judged when customers are psychologically ready to add to their purchase. If you try to sell them something extra when they are NOT psychologically ready, they will feel you are “selling” to them and you will get a No. That is not only the end of the “growing” process, but the end of your relationship with the customer.
There’s an important principle that Launch Tree is getting at here. This is, that far from objecting to being upsold to, most customers are very happy with it! In fact, you cheat them (and yourself) by NOT upselling! But that is, of course, provided you do it in the right way and get your timing right. And if you do, you are on the way to doubling, trebling or even quadrupling your sales.

Great Ways to Build Your Site Using Promotion Online and Search Engine Marketing

Marketing through search engine is known as promotion and advertising through the use of the internet. Using this kind of marketing tool can generates traffic from the internet to your website. It helps to get traffic flowing through your website. A website that is marketed through the use of search engines can reap huge benefits on to your website and to your business.

This can often turn a blind eye to what we can say as some of the web’s most striking pages. Think of the tools a lot of designers use to make web pages thrilling. They use great illustrations, stunning photos, animation and sweet music to attract people to their pages. Put them all onto your site and the world’s most important web ‘spiders’ might well crawl right past.

This kind of advertising and promotion online ensures an increase return on your investment by getting a high visibility for your website within the top search engines including Google, MSN and Yahoo! Search. Marketing is a commercial process involving the promotion, selling, distribution of one’s product and services. One of the most important factors to consider in advertising is the four “P’s” which are productive modeling, personalization, participation and peer-to-peer contact.

In being a successful internet capitalist, you must have knowledge on how to get online traffic to your website. It doesn’t matter what is the feature of your content, the thing is you have to let them know you exist. If they don’t see your website you cannot be successful in your business.

The search engines will work for your website. You must put your business into place on the leading search engines on the internet. This is used to illustrate compensated visibility within the online search engines. It will help in marketing your website and in getting more traffic to your business site.

Pay-per-Click marketing is one kind of search engine promotion in where your ad appears as text link on the top or side of the Search Engine Results Page under “Sponsored Links” when people look for things that are significant to your business. You pay only when people click on your ads. The amount you pay is determined by online bidding between all advertisers – the position of your ad depends on that bid, ad quality score, relevancy of landing pages, etc.

This can actually direct more internet traffic to flow into your business site; although don’t fail to remember, to have defense in the event of the usually known fraud clicks.

Tips to Power Your Product Development Forward

At times product development can be an overwhelming challenge. Yet, the products you create are the very foundation for ongoing internet marketing success. After all, as the problems, needs, and questions of your client base change, your choice is to either respond with high-quality products that address these new concerns, or to watch as your clients go to your competitors for a solution. Creating the right products at the right time thus drives internet marketer sales and earnings. In this article we will disclose 4 tips to power your product development forward.1. Focus your product development on your strengths, skills and knowledge. Invest the time to inventory your strongest skills and abilities before you begin. Then to achieve the greatest success, focus your product efforts on those greatest competencies. For example, if you are an outstanding article writer, create an eBook or a video to help others learn article writing. Present your readers with the details about how to get started with article writing. Show them how to create a powerful article title. Suggest uses for the articles they create. You are an expert; your readers will gain precious article writing knowledge from your products.2. Enhance the quality and content of existing products. In many cases meeting the needs of your customers does not require the creation of a brand new product. Examine products you’ve already created as well other products being offered. Then focus your efforts on providing a product that is enhanced with new features and content. Your new product will provide your clients many more benefits. As a result they will be thrilled to purchase from you.3. Create one product by merging the content of two associated products. Do you have products online or awaiting re-launch that aren’t making you much money? Create a product package. Your clients will jump at the opportunity to purchase packaged products that together exceed their expectations. For example, maybe you have an eBook that is ready to go. Offer a related audio product in combination with the eBook. Sell them together for the price of only one of the products.4. Solicit information and feedback from your targeted customers. Successful product development requires you to know exactly the right products to meet the most compelling problems, questions and issues of your targeted customers. What better way to know what products they need then to ask? Use emails, forums and blogs to contact them. Then focus your product development on the feedback you receive.To your internet marketing success!