Launch Tree – What’s Right With the Upsell?

Launch Tree is being hyped a lot right now – just like any other product launch. Maybe this makes you tune out! But even if you decide to give Launch Tree a miss, there’s no harm in looking at some of its valuable insights into how to build your business. Because these insights come from some of the most phenomenally successful marketers on the planet.

The idea behind Launch Tree is that building your business is like growing a tree. It has to start from the root upwards – and the root of your business is understanding your customer’s mind. Once you lose sight of this, your business won’t flourish – or won’t even work at all. This means, forget about selling your product to the customers. Yes – forget about selling your product to the customers! Why? Because customers don’t like being sold to. We all switch off when we realize someone is selling something to us. It has to be your customer who makes the decision to buy.

Once you’ve grasped this it can help you with the concept of upselling. This is one of the big ideas of Launch Tree. Only they don’t call it upselling, they call it “customizing”. So what is it about?

Upselling or customizing means increasing your customers’ happiness and satisfaction by enhancing the value of their original purchase. If you fail to do this, you are losing a lot of the value of your product.
You may have a negative view of upselling because people have tried it on you, and you didn’t like it. If so, they did it the wrong way, and got the timing wrong. There’s a right and wrong way, and a right and wrong time.
Once again – forget selling to your customers. Just understand how their minds work. The time customers are in a mood to add to their original purchases is when they have got exactly what they wanted. This is when you can give them the opportunity to customize their purchase, by adding extras that will make their purchase more exactly suited to their individual needs. But you must ensure that customers feel it is their decision to make these additional purchases. This way they will go away with a positive not a negative feeling – and you will have greatly added to the value of your product.
This means, you have judged when customers are psychologically ready to add to their purchase. If you try to sell them something extra when they are NOT psychologically ready, they will feel you are “selling” to them and you will get a No. That is not only the end of the “growing” process, but the end of your relationship with the customer.
There’s an important principle that Launch Tree is getting at here. This is, that far from objecting to being upsold to, most customers are very happy with it! In fact, you cheat them (and yourself) by NOT upselling! But that is, of course, provided you do it in the right way and get your timing right. And if you do, you are on the way to doubling, trebling or even quadrupling your sales.

Why You Should Delay Upsells in Your Product Funnel

Most people immediately try to upsell their customer from one product to another. Here’s why you should consider delaying your upsell for 7-10 days.In this example, we’ll say someone purchases a $97 item, and they use it: read it, listen to it, whatever. They begin to get results.In 7 to 10 days later, I can offer them something that is a much higher ticket item than that first, initial item. At this point, there’s a great chance that they’re going to make that purchase. In fact, they’ll invest more with me after 7 to 10 days than they would have invested on the up-sell. What this does is this gives me an opportunity to market a $2k coaching program. Or a $1k online course.The psychology here is, let’s say, 10 topics in your niche that someone could learn about. And, really, they could learn about all 10 of these topics. Now, they could learn 1 topic from you. One topic from your competition. One topic from their competition. And literally buy products to learn from 10 different people.Give Your Customer a Chance to TrustPeople are not going to like everybody’s teaching style. Some people like my teaching style, some people probably don’t like my teaching style. Now, that’s okay! Because the people that do buy from me. And the people that don’t, it’s okay. They’ll buy from my competition and that’ll work. That’s the right teaching style for them.Again, someone buys your initial product. Let’s say it’s a $97 2 hr recording. They like it! They got great value! They were really excited about the fact that it was 2 hrs instead of 10 for the exact same content. They learned a lot. They were able to go out and implement it immediately.7 to 10 days down the road they’re thinking, “I need more information on this topic. I want to do more.” Maybe they’re looking at your competition. NOW you offer them a complete online course that contains advanced information on all 10 topics that they need.Because of the fact that they’ve just purchased from you, and they like what they’ve gotten from you, they’re very likely to be open to purchasing your much larger program than they would have been willing to trust you to provide on the up-sell.Because, remember, they were buying a $97 product because that’s what they trusted you, to be able to purchase from you. Until they consume that, their trust hasn’t grown. Sure, there’s some psychological evidence, I mean, there is psychological evidence that shows that somebody’s got their wallet open, and they make 1 purchase, then a percentage of them will make the 2nd purchase. Again, going back to the psychology, I’m really leaning towards you lose more in trust than you gain in total revenue over the life of the customer. What I’m concerned with is that life of the customer.Offering the UpsellNow we’ve got this $997 product that we’re going to offer 7-10 days later.Now, this is going to be the up-sell. Instead of on the download page for your initial product, this is going to happen in your email sequence 7-10 days later.This online course can be based on the same outline as your initial product – it just needs to be much deeper. Go into more depth. Give more practical information. Give more of a “system” for them to implement. What you’ll do exactly depends on your niche, but people like “step-by-step” and “drop-it-in” systems and information.Offer this product through your autoresponder sequence and see how that works for you. I highly recommend testing – both the immediate upsell and the delayed upsell. Sometimes you can do a combination – offer directly on the thank-you page. Then have an email sequence that launches a few days later.See what works for you, but I think you’ll often find that people buy through the upsell sequence after they’ve had a chance to use your product, find that it’s excellent, and build more trust in you.

Three Advertising Products That Can Be Used For Promotion

Marketing your business by using advertising products is one of the most affordable alternatives for your brand building. Not all corporations around the globe can make a television commercial and pay costly airtime in some top TV channels. Starting up a business may be very difficult because they need to introduce the company to its targeted audience. Doing advertisement is a very important machine that runs the entire company. So to be able to optimize brand promotion, corporations should think of other techniques of informing the whole community.

Promotional materials differ depending on the line of business that they would advertise. The wide array of promotional materials is what confuses the marketing people. To be able to help these people on which product should be exhausted, here are a few advertising products that they can exhaust to start the ball of brand introduction rolling.

Bags- The tote bag is one of the most famous product on its kind. Supermarkets and groceries are employing such to advertise the eco-friendly lifestyle. Indeed, this advertising material has emerged triumphant because the campaign against the destruction of the environment is characterized by an organic woven tote bag. So if you are planning to get a promotional item that would fit in to your cause, use a tote bag and bag colossal success.

Pens- Pen is a universal freebie. Most companies are employing it in trade events and other promotional occasions like products launch, conventions and corporate parties. The basis why this advertising product is acquiring its status as an all around freebie. is because of its price. Every corporation whether small or big time can afford it. Just engrave the logo of the corporation and let these pens write your way to success.

T-shirts- T-shirt has big printing spaces where you can print big bold texts and artworks that are large enough to be seen by its prospective audience. No wonder why this is a staple during electoral and awareness campaigns. More than that, t-shirt is considered as one of human’s main necessity. Lastly, this advertising product can transform anyone into a walking billboard.