Great Ways to Build Your Site Using Promotion Online and Search Engine Marketing

Marketing through search engine is known as promotion and advertising through the use of the internet. Using this kind of marketing tool can generates traffic from the internet to your website. It helps to get traffic flowing through your website. A website that is marketed through the use of search engines can reap huge benefits on to your website and to your business.

This can often turn a blind eye to what we can say as some of the web’s most striking pages. Think of the tools a lot of designers use to make web pages thrilling. They use great illustrations, stunning photos, animation and sweet music to attract people to their pages. Put them all onto your site and the world’s most important web ‘spiders’ might well crawl right past.

This kind of advertising and promotion online ensures an increase return on your investment by getting a high visibility for your website within the top search engines including Google, MSN and Yahoo! Search. Marketing is a commercial process involving the promotion, selling, distribution of one’s product and services. One of the most important factors to consider in advertising is the four “P’s” which are productive modeling, personalization, participation and peer-to-peer contact.

In being a successful internet capitalist, you must have knowledge on how to get online traffic to your website. It doesn’t matter what is the feature of your content, the thing is you have to let them know you exist. If they don’t see your website you cannot be successful in your business.

The search engines will work for your website. You must put your business into place on the leading search engines on the internet. This is used to illustrate compensated visibility within the online search engines. It will help in marketing your website and in getting more traffic to your business site.

Pay-per-Click marketing is one kind of search engine promotion in where your ad appears as text link on the top or side of the Search Engine Results Page under “Sponsored Links” when people look for things that are significant to your business. You pay only when people click on your ads. The amount you pay is determined by online bidding between all advertisers – the position of your ad depends on that bid, ad quality score, relevancy of landing pages, etc.

This can actually direct more internet traffic to flow into your business site; although don’t fail to remember, to have defense in the event of the usually known fraud clicks.

Creating Your First Information Product To Sell Online

A lot of people approach Internet marketing as an affiliate because they believe it is too complicated for them to create their own informational product but with today’s technologies it is actually pretty simple to create your own product.

Traditionally people think of e-books as the primary item in this arena. While e-books are still very popular (as evidenced by inventions such as the Kindle), they are definitely not the easiest for a new Internet marketer to produce. Typing out a brief article is one thing but hammering out a 50 page e-book is quite another. If you hire a ghostwriter to write it for you, it is going to be a pretty significant expense and selling the same resell rights electronic books everyone else has sold may not be good for your long-term business.

Audio interviews on the other hand are original creations which are very easy to create and demand a higher price then text documents. The beautiful thing about and interview style product is that you do not have to be an expert in the niche. Let’s use the make money online niche as an example. If you are reading this article, you are probably not a guru but you might be interested in creating a product for this market. It is not as hard as you may think to contact some fairly well-known people in the industry for an interview. Especially if they have a new product launch coming up and want to generate more publicity. If you do a Google search for “Teleconference Recording”, you will find several low-cost services that will allow you to record the interview and downloaded in MP3 format.

If you are not comfortable attempting to contact one of the big names in the industry, you can use the secret-underground method. Do you have a friend that makes money selling stuff on eBay? If not, do you know someone, that knows someone, who makes money selling stuff on eBay? The point here is – You can find someone who is making money via the Internet to interview. They don’t have to be making $10,000 a month to be a credible person to talk about the subject. Tons of people would love to know how to make an extra $500 a month. Do not forget about the other niches. Do you have a friend or relative who has a well-trained dog? Okay, grab a video camera and now you have a DVD product in a very popular market.

Obviously you can deliver your product as the standard Internet download after someone purchases but there also services available that can publish and shipped your CD or DVD on demand as people place their orders. There are advantages and disadvantages to both methods. With the standard Internet download the purchaser gets the product immediately and your overhead cost is a minuscule amount. With a physical CD or DVD your customer does have to wait a few days to receive the item but now they are getting a physical product which quite often lowers your refund rate.

Why You Should Delay Upsells in Your Product Funnel

Most people immediately try to upsell their customer from one product to another. Here’s why you should consider delaying your upsell for 7-10 days.In this example, we’ll say someone purchases a $97 item, and they use it: read it, listen to it, whatever. They begin to get results.In 7 to 10 days later, I can offer them something that is a much higher ticket item than that first, initial item. At this point, there’s a great chance that they’re going to make that purchase. In fact, they’ll invest more with me after 7 to 10 days than they would have invested on the up-sell. What this does is this gives me an opportunity to market a $2k coaching program. Or a $1k online course.The psychology here is, let’s say, 10 topics in your niche that someone could learn about. And, really, they could learn about all 10 of these topics. Now, they could learn 1 topic from you. One topic from your competition. One topic from their competition. And literally buy products to learn from 10 different people.Give Your Customer a Chance to TrustPeople are not going to like everybody’s teaching style. Some people like my teaching style, some people probably don’t like my teaching style. Now, that’s okay! Because the people that do buy from me. And the people that don’t, it’s okay. They’ll buy from my competition and that’ll work. That’s the right teaching style for them.Again, someone buys your initial product. Let’s say it’s a $97 2 hr recording. They like it! They got great value! They were really excited about the fact that it was 2 hrs instead of 10 for the exact same content. They learned a lot. They were able to go out and implement it immediately.7 to 10 days down the road they’re thinking, “I need more information on this topic. I want to do more.” Maybe they’re looking at your competition. NOW you offer them a complete online course that contains advanced information on all 10 topics that they need.Because of the fact that they’ve just purchased from you, and they like what they’ve gotten from you, they’re very likely to be open to purchasing your much larger program than they would have been willing to trust you to provide on the up-sell.Because, remember, they were buying a $97 product because that’s what they trusted you, to be able to purchase from you. Until they consume that, their trust hasn’t grown. Sure, there’s some psychological evidence, I mean, there is psychological evidence that shows that somebody’s got their wallet open, and they make 1 purchase, then a percentage of them will make the 2nd purchase. Again, going back to the psychology, I’m really leaning towards you lose more in trust than you gain in total revenue over the life of the customer. What I’m concerned with is that life of the customer.Offering the UpsellNow we’ve got this $997 product that we’re going to offer 7-10 days later.Now, this is going to be the up-sell. Instead of on the download page for your initial product, this is going to happen in your email sequence 7-10 days later.This online course can be based on the same outline as your initial product – it just needs to be much deeper. Go into more depth. Give more practical information. Give more of a “system” for them to implement. What you’ll do exactly depends on your niche, but people like “step-by-step” and “drop-it-in” systems and information.Offer this product through your autoresponder sequence and see how that works for you. I highly recommend testing – both the immediate upsell and the delayed upsell. Sometimes you can do a combination – offer directly on the thank-you page. Then have an email sequence that launches a few days later.See what works for you, but I think you’ll often find that people buy through the upsell sequence after they’ve had a chance to use your product, find that it’s excellent, and build more trust in you.