The Secret of Securing a Popular Dental Practice Online

It is nothing new that the online world has become a bustling platform for businesses which aim to build a strong presence among the prospective customers. Like any other businesses, dentistry also wants its presence on the social networking field. However, if a dentist is busy bringing smiles to patients, then how will he/she keep himself/herself updated, socially since strong networking is not all about Facebook and Twitter?

Interestingly, a healthy online presence for a healthy growing dental practice hangs on to the positive side since more than 70% of consumers look out for a new dentist on Google every day. To practice dentistry online, a focused SEO for dentists has become important. Due to the rising competition online to secure the place on the first pages, a simple website featuring some services and treatments will not make your dental practice popular among your patients.

The first landing page should be interesting and a good website should focus about your USPs, interesting information about dental world and benefits of the customers. Thus, you need an expert who understands the norms of the dental industry and regularly being updated with the current marketing efforts and continuously gather leads to generate online traffic for your website.

So, search engine optimization (SEO) holds certain procedures through which a dental website could be popular. To gain popularity online, a website focussing online dental practices require:

On-page optimization
Keywords Localisation
Link building
Increasing in natural traffic
Cultivating relationships
Good and unique articles and blog postings

Since approximately 97% of consumers continue seeking dental care online, an everyday connection with such consumers is necessary. From rebuilding website of unique domain to optimize content and navigation to identify potential competitors and customers, SEO is an ideal plan that will push the dental practice higher on the first ten pages. It also enables to reinvigorate social efforts by cultivating networks with top notch level dentist websites and forums.

For a better SEO, a website should be attractive and the content should be compelling and fresh. Both fuses to give a dramatic effect for search engine results. Next, your website needs to be localized through specific keywords that will help customers easily land on the search result web page. Implementing dental SEO that is combined with dental knowledge and technological expertise, the use of strong keywords will help the customers to find out a good dentist online.

Google is the all-embracing inspiration for allowing new updates and call for fresh sites with unique content. Social networking has brought people from every cut and corners at one place and thus, SEO for dentists grab this massive opportunity to get you more new patients. HIGH RANKING is the key to any SEO success which will bring your practice thousand of money in your new found income.

Why an Integrated Workplace Safety and Wellness Program Is Best

Employees are a business’s most valuable asset and keeping them safe and healthy should be a priority for any company. Many businesses have a workplace safety program and a wellness program, but the two programs operate independently of one another – but should they? There are some compelling reasons to integrate the two so that employees can benefit from a more global, holistic approach to staying safe and healthy on the job.

To adequately address health and safety issues, companies need to look not only at whether an employee is performing their job safely but whether they’re healthy and fit enough to do their job without a high risk of injury. Issues like obesity, poor physical fitness and inadequate nutrition make it harder for employees to carry out certain tasks in the workplace.

The link between health and safety

According to research published in the American Journal of Public Health, people who are obese are at higher risk for occupational health issues and injuries. When obese staff are exposed to chemicals on the job, they’re at higher risk for occupational asthma and heart and lung issues compared to a non-obese person. They’re also at greater risk for ergonomic issues and bio-mechanical problems including carpal tunnel syndrome. If companies focus on workplace safety without addressing the obesity issue, the bigger problem remains. A unified approach that integrates occupational safety measures with wellness initiatives that emphasize good nutrition and weight control provides a more effective solution to the problem.

There’s also the issue of back injuries. Back injuries are one of the most common workplace safety issues, and people who are overweight and physically unfit are at higher risk for injuring their back on the job. Most back injuries occur as a result of lifting objects at work and ergonomic issues. Although it’s not possible to prevent all work-related back problems, integrating wellness with safety by emphasizing regular exercise to strengthen muscles in the lower back can reduce back injuries. Integrating workplace safety and wellness offers a more well-rounded approach to preventing back injuries.

What part does wellness play in safety? Wellness programs that focus on stress reduction, smoking cessation and alcohol and drug-related issues are also important for workplace safety. According to a study published in a Canadian publication called The Daily, smokers are at greater risk for being injured at work compared to non-smokers. Among women, the risk was nearly double. Stress does more than just affect employees psychologically – it increases their risk of being injured on the job. Employees who are under stress at home or at work are distracted and less able to focus on doing their job safely. Integrating stress management into a workplace safety program can help reduce the number of injuries and motivate employees to be more productive. Nutrition is another factor that a workplace safety and wellness program should address. Employees who start their day with only a cup of coffee are more prone to blood sugar drops that can lead to workplace injuries. Good nutrition is an integral part of any safety program.

There’s another benefit of merging wellness and workplace safety. Employees are less likely to participate in programs that address workplace hazards than they are wellness programs that focus on personal benefits. Integrating the two makes it more likely that employees will take part.

The bottom line

Combining workplace safety with wellness has a number of benefits for both employees and employers. Most importantly, it helps to create a safer, healthier and more productive workplace – and that’s something every company should strive for.

Online Strategy That Can Launch a Thousand Ships

As you study and learn unique and creative online business strategies to be a successful internet marketer, your willingness to learn and savor all the tips shared to boost your business will simply help you be on top of this highly competitive industry. As you attract more traffic in your website with these proven effective strategies, it will simply help you promote and market your business/product/service online. But let’s focus with the strategy that can launch a thousand ships online. It is fast, effective and highly recommended by smart internet marketers worldwide. With the influence and power it maintains, it’s foolish not to include it in your online marketing campaign.This strategy is known as Video Marketing. Through these original, fun, smart, highly regarded and creative videos in promoting your online business, you’ll definitely be no different with the established and successful internet marketers who have mastered the technique in promoting their businesses online.Video marketing is one of the strategies in internet marketing that is labeled not just effective but also creative. This strategy uses video clips to promote businesses online. What kind of video clip? Basically, this video clip represents the entire website, a slide show perhaps with a really good musical score and appropriate content, or it talks about what your product/service can offer. It shows the real appearance of the product and the benefits of it. In the world of internet marketing, one should be creative in promoting his website to attract more viewers.Again, a powerful online video composes these following characteristics: 1. Short (not more than 2 minutes), simple (doesn’t take away the concentration/focus of the viewers), direct to the point (directs the audience where to go after the video), teasing/intriguing and informative (contributes to your audience’s lives) 2. Can entice its audience for the first 10 seconds – this will determine if your audience will finish watching the video or not so, grab their attention! 3. Appropriate material and musical scoring topped with great transition4. Keyword richStatistics show that more than 50% of Americans spends more time watching videos online than watching shows in television. So why not grab the opportunity and strike while the iron is hot? Imagine this. If you are one of the viewers of a particular website and you are welcomed by tons of technical/flashy words, a textbook feel without photos and videos, what will be your impression to it? I’m certain that you will find it boring and you will immediately leave it to look for another site that can simply hit you and grab your attention. A good marketable website is informative and at the same time entertaining. So why waste your possible lead if you can catch him with your online video? Nothing to lose really but more to gain with Online Video Marketing. See you at the TOP!